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CORE Sports Fitness was initially launched as an athletic training facility where any athlete could come to develop and strengthen the core skills necessary for success in all sports. Since inception CORE Sports Fitness has had an amazing reputation as one of the pre-eminent athletic performance training facilities in South East Michigan. Over the years, CORE's distinction and notoriety has reached a national level of respect. CORE is maintaining it’s amazing Athletic Training program while now also branching out to meet more needs in the community at the same level of quality and commitment CORE is known for among athletes.

CORE Sports Fitness also focuses on wellness solutions, nutritional counseling, and personal training for non-athletes looking to lose weight, burn body fat, maintain a healthy lifestyle or meet a specific fitness goal. CORE is broadening to meet the fitness needs of everyone in the Troy area by also adding many great classes for athletes and non athletes including Boot Camp, Pilates, Core Training and even a Babywearing Intervals Class. Check out CORE’s completes class list on the class schedule page. The classes and the personal training meet the needs of all ages and fitness levels. Each person or group that trains at CORE, gets a tailor made class or session based on their needs, goals and current fitness level.

Glowing testimony from elite athletes and non athletes is enough to prove that CORE Sports Fitness is a training facility of the highest caliber. When you add CORE's dedicated and talented leadership, knowledgeable and experienced staff, and access to medical expertise rated amongst the highest in the country, it is clear that no other fitness center in southeast Michigan can come close to CORE. CORE Sports Fitness is strategically located inside the award winning Troy Sports Arena at 1819 East Big Beaver Rd in Troy, MI, immediately adjacent to Dr. Jeff S Pierce's Michigan Sports and Spine, a medical center that specializes in sports injuries and rehabilitation.

The CORE Mission

CORE is dedicated to helping everyone achieve their personal goals. Whether your goal is to be your best at your sport, improve your fitness level, achieve a specific fitness goal or lose weight and inches, our highly trained professional trainers will customize a program just for you. By evaluating your strengths and weaknesses as well as your physical limitations, we will implement a personalized program that utilizes our cutting edge equipment and focuses on developing your core skills in order to help you reach the next level.

“The Architects/Visionaries”

Although CORE Sports Fitness has reached such prominent status mostly as an athletic training facility, the center also focuses extensively on fitness, wellness solutions, and injury prevention to promote a healthy lifestyle in both athletes and non-athletes. These two sides of CORE Sports Fitness mirror the two specialties of CORE’s founders, Kris Draper and Dr. Jeff S. Pierce. The notoriety of co-founder Kris Draper, a Red Wings multi Stanley Cup winning hockey star, has helped promote CORE as one of the most elite sports training facilities in the country, and the pristine reputation of Dr. Jeff S. Pierce, one of the most noteworthy sports, pain, and prevention Doctors in the country, inspires confidence in the safety and expertise of CORE’s personal training staff. Under the leadership of Kris Draper and Dr. Jeff S. Pierce, CORE Sports Fitness strikes a balance between helping athletes achieving peak performance levels while still promoting healthy, active lifestyles by providing nutritional counseling, wellness solutions, injury prevention training, and post rehab training for athletes and non-athletes.

Dr. Pierce’s leadership role at CORE Sports Fitness combines his life-long passion for sports, fitness, medicine, and giving back. For many years Dr. Pierce has been the personal physician of countless local and national superstars. Throughout his time in Sports Medicine, he has felt vexed at the field’s lack of focus on pre-hab training, and has maintained firm in his belief that prevention, or pre-hab, is a crucial for the health industry and for society at large. Dr. Pierce also volunteers at a number of events, and is the founder of Athletes Unlimited, a non-profit organization dedicated to providing social, recreational and athletic outlets to people with disabilities. When the opportunity to create CORE, a center for sports, fitness, and health, presented itself Dr. Pierce said yes with no hesitation.

Together, Kris Draper and Dr. Pierce conceptualized, collaborated, and then contrived what is now CORE Sports Fitness. Though they have invested an immense amount of time, resources, and effort in CORE, they attribute its success to their clients. Dr. Pierce says:

“Many others are to thank for the success and notoriety that CORE has realized, most notably the loyal clients for which CORE Sports Fitness was intended, the former clients that have unfortunately had to move but still continue to refer their local to CORE, and of course those CORE athletes who have now moved on to the professional ranks and have kindly recommended or mentioned CORE Sports Fitness as their preferred training center”

One of the greatest validations of Kris Draper and Dr. Pierce’s success comes each time a CORE client signs a letter of intent to the college of their choice, achieves the draft status they were seeking, “goes pro,” or achieves their personal goal that attests that they have risen to the highest level in their particular sport.


CORE Sports Fitness will continue to maintain the success, skill, and determination that has led the center to such a level of respect and achievement. From top to bottom the CORE Sports Fitness team is committed to achieving elite levels and beyond in all areas by utilizing CORE’s unparalleled resources and expertise.

With the addition of new leadership, sought out with the intent of adding to what was already a renowned and professional team, CORE’s leaders are relentless in their mission to meet and exceed the needs of their current and future clientele.

Though CORE Sports Fitness will continue to be one of the most elite athlete training centers, the leadership can now move toward the completion of all aspects of the original vision by focusing more on non-athlete training and wellness solutions. CORE has have always had numerous clients who are interested in achieving weight loss, losing body fat, or simply obtaining a certain level of health, and in the upcoming year CORE personal trainers will continue to help these clients meet their goals.

CORE fitness stresses prevention over treatment for all of its clients, whether they are young or old, athlete or non-athlete. While the importance of prehab training has only begun to get more attention in the industry, it has always been Dr. Pierce’ absolute philosophy, even before he began to practice medicine. With the additions to our leadership and team, and continued resolve at providing the best services to our athlete and non-athlete clients, CORE Sports Fitness is looking forward to another successful year.


Core Sports Fitness

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Core Sports Fitness

1819 E Big Beaver Rd  Troy, MI 48083

Tel: 248-619-0900

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